Our Story

At Monarc, we create beautiful objects through consideration and craftsmanship, with lines that are fluid, contemporary-yet-timeless and disciplined. The Monarc style transcends age and gender and aims to empower a community who share an emotional connection with jewellery. We are an intimate and considered practice, we feel that Monarc is much more than a business. 

Founded by New Zealand-born Ella Drake in 2017, Monarc began as a concept that Ella worked on part time from her London home between modelling across Europe, studying at Gemological Institute of America in Florence, and managing design and production for a portfolio of European brands. 

Committed to sustainable growth, Monarc has a focus on bespoke design and releases concise and carefully considered collections of season-less styles to be treasured forever. Often many months or even years in the making, Monarc undertakes extensive research to ensure we always source the most sustainable materials available. Made with the most careful eye and finest materials, we use 100% recycled and/or certified precious metals and aboveground diamonds and gemstones – eliminating mining of the earth and using what is already in production.

Today, Monarc has a loyal customer base, with a presence in retail destinations across Australasia, Europe and the United Kingdom. Monarc’s Hatton Garden, London studio is a place where customers can share a common joy in jewellery and experience bespoke consultations.

With a customer-led approach, we keep our stock levels at a minimum, preferring to top up styles as they sell (so you might occasionally see tags ‘pre-order’ and ‘backorder’ on some styles). By limiting our production scale we are able to oversee every step of our operations, ensuring the quality of our jewellery as well as the upholding of our ethical and environmental standards. Strict ISO procedures guide all aspects of our operations, and help ensure that our customers receive the absolute highest quality of product.

In February 2022, Monarc became B Corp Certified with a score of 103.7. "By becoming B Corp certified, we reinforce our commitment to continuously challenge ourselves to use our brand and business as a force for good.” – Ella Drake. Founder, Monarc Jewellery.


We believe sustainability requires a mindful and holistic approach, and is an ongoing conscious practice aided by education and an unwavering commitment to do better.