By becoming B Corp certified, Monarc Jewellery reinforces its steadfast commitment to environmental and social action. B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 criteria to meet covering governance, workers, communities and impact on the environment, created by B Lab.
Being the first jewellery brand in New Zealand to achieve B Corp certification, Monarc aims to inspire other organisations in the fashion and arts industries to join the movement.
Monarc is dedicated to making a difference and being a force for good by redefining its industry and challenging the standard. Monarc aims to do so by building its brand around ethical and sustainable practices, putting people and planet first. Monarc believes that sustainability requires a mindful and holistic approach, and is an ongoing conscious practice aided by education and an unwavering commitment to do better. Becoming B Corp certified is a welcomed and celebrated part of Monarc’s journey.
B Corp Certification doesn’t just evaluate a product or service; it assesses the overall positive impact of the company that stands behind it and commits them to a continuous improvement process. Monarc is proud to be joining this community of leaders, driving a global movement of people using business as a positive force and transforming the global economy to benefit all people, communities and the planet.
“Before founding Monarc Jewellery in late 2017, I had made up my mind that if I was to create a brand, especially that of a luxury goods brand, that I had to create this in the most environmentally friendly way possible way possible. My purpose for Monarc Jewellery has always been to tread lightly and kindly, to be transparent, circular and put the planet and its inhabitants first.
To stay true to Monarc’s purpose, it means that I must challenge the status quo and traditional methods that the jewellery industry follows; I must redefine the norm. To this end, Monarc’s team and I are never standing still – we remain inquisitive to learn and adjust our best practises according to new technologies and methods that can enable us to do better. We need to take full accountability for the impact we have on people and the planet, injecting purpose into everything we do to actively participate in building a better world.
B Corp offers Monarc a powerful framework to accelerate and guide this journey. I am thrilled to announce this achievement after 12 months of assessment. By becoming B Corp today, we reinforce our commitment to continuously challenging ourselves to use our brand and business as a force for good.” – Ella Drake. Founder, Monarc Jewellery.